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Trump-backed group announces $10m ad spend for midterm Senate race in Texas

MAGA, Inc. expects its Texas ads to target Talarico, whose campaign disputes the group’s portrayal of his tax record.

Trump-backed group announces $10m ad spend for midterm Senate race in Texas
Image · Al Jazeera

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This article1 analysis · Sep 28, 2026
Sep 5, 2026
tl;dr

MAGA, Inc. announced a $10 million Texas ad campaign expected to target Senate candidate James Talarico and promote Ken Paxton. The group says the ads will focus on tax policy, while Talarico’s campaign accused outside groups of misrepresenting his record.

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Democratic Senate candidate targeted by the announced ad campaign

PRIMARY SUBJECT
Donald Trump
R · President of the United States

President associated with MAGA, Inc. and supporter of Paxton

Trump's version of this story ↗
Ken Paxton
R · TX

Republican Senate candidate whom the ad group says it wants elected

Paxton's version of this story ↗
John Cornyn
R · TX · SEN

Incumbent senator defeated by Paxton in the Republican primary

Part of a bigger story

22 OUTLETS
MAGA Inc. Announces $10 Million Ad Buy in Texas Senate Race

Outlets agree that MAGA Inc. is spending $10 million on ads in the Texas Senate race, supporting Ken Paxton and opposing James Talarico. The ads target Talarico’s tax positions, which his campaign disputes. Center outlets present the buy as a major intervention in a competitive race, pairing the tax attacks with Talarico’s campaign’s response and, in some coverage, broader spending or polling context. Right-leaning outlets emphasize Republican spending to support Paxton and oppose Talarico, with coverage also highlighting the race’s competitiveness and a broader GOP spending push.

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