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Trump-backed group announces $10m ad spend for midterm Senate race in Texas

The group’s spokesperson says the ads will support Paxton, Trump’s preferred candidate in the Texas Senate race.

Trump-backed group announces $10m ad spend for midterm Senate race in Texas
Image · Al Jazeera

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This article1 analysis · Sep 28, 2026
Sep 5, 2026
tl;dr

MAGA, Inc. announced a $10 million Texas ad campaign expected to target Senate candidate James Talarico and promote Ken Paxton. The group says the ads will focus on tax policy, while Talarico’s campaign accused outside groups of misrepresenting his record.

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Ken Paxton R · TX
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Ken Paxton
R · TX

Republican Senate candidate whom the ad group says it wants elected

PRIMARY SUBJECT
Donald Trump
R · President of the United States

President associated with MAGA, Inc. and supporter of Paxton

Trump's version of this story ↗

Democratic Senate candidate targeted by the announced ad campaign

Talarico's version of this story ↗
John Cornyn
R · TX · SEN

Incumbent senator defeated by Paxton in the Republican primary

Part of a bigger story

30 OUTLETS
MAGA Inc. Announces $10 Million Ad Campaign Supporting Paxton

MAGA Inc. committed $10 million to advertising in the Texas Senate race, including ads supporting Ken Paxton and opposing James Talarico. Left-leaning outlets question whether outside spending can improve Paxton’s prospects, stressing campaign difficulties and Republican concern. Center outlets describe the $10 million buy as a major intervention in a competitive race, with ads for Paxton and against Talarico. Right-leaning outlets emphasize the investment backing Paxton, while some also note the race is closely watched.

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