Bernie Moreno is a Colombian-born businessman who built his fortune in luxury car dealerships before entering politics as a political outsider. He won his Senate seat in 2024 after a competitive Republican primary where he positioned himself as a strong Trump ally and advocate for America First policies. Moreno's campaign emphasized his immigrant success story while taking hardline conservative positions on border security, economic nationalism, and opposition to what he calls the "woke agenda." His victory marked a significant political shift as he defeated a longtime Democratic incumbent by appealing to Ohio's increasingly conservative electorate.