Paxton-Talarico Senate Race Could Set Texas Spending Record

Outlets agree that James Talarico and Ken Paxton are competing in a Texas U.S. Senate race. AdImpact projects its advertising could reach $440 million, more than double the prior Texas record.

Center outlets stress the projected total, outside-group spending and increasingly negative ads. The remaining articles largely echo that emphasis, with one also comparing how spending shifted between groups aligned with Talarico and Paxton.