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Data Broker

A business that collects and sells or shares personal information about people, often without directly interacting with those individuals.

The Commission (FTC)

Refers to the Federal Trade Commission, a U.S. government agency that protects consumers by stopping unfair, deceptive, or fraudulent practices in the marketplace.

Personal Information

Any information that can identify an individual, such as name, address, email, phone number, or other unique identifiers.

Opt-out

The right or ability for an individual to choose not to participate in something, in this context, the collection, use, or sale of their personal information.

Hashed Registries

A secure way to store information where the original data is transformed into a unique, fixed-length string (a 'hash'), making it very difficult to reverse engineer while still allowing for comparisons. This protects the original information.

Persistent Identifier

A piece of information that consistently identifies an individual across different contexts, such as an email address, phone number, or physical address.

Salting