This bill matters because international standards affect nearly everything we use, from the chargers for our phones to how Wi-Fi works, ensuring products are compatible and safe across borders. If the U.S. doesn't have a strong voice in setting these global rules, American businesses could face hurdles selling their products abroad, or new U.S.-developed technologies might struggle to gain widespread adoption. By requiring NIST to champion fair and open processes and support private sector leadership, this bill aims to ensure American interests are well-represented, promoting economic competitiveness and making it easier for U.S. goods and services to thrive in global markets. Without such a framework, other nations or entities could establish standards that disadvantage U.S. innovators.