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Conversion therapy

Any paid practice or treatment that aims to change someone's sexual orientation or gender identity, including efforts to change behaviors or attractions. It does not include support for gender transition or general identity exploration that doesn't aim to change core orientation or identity.

Gender identity

How an individual sees and expresses their own gender, including appearance and mannerisms, regardless of the sex they were assigned at birth.

Sexual orientation

A person's romantic or sexual attraction to others, including being heterosexual (attracted to the opposite sex), homosexual (attracted to the same sex), or bisexual (attracted to both sexes).

Federal Trade Commission (FTC)

A U.S. government agency that protects consumers by preventing unfair, deceptive, and fraudulent business practices.

Parens patriae

A legal concept allowing the state, or in this case a state's attorney general, to act as a guardian for citizens who are unable to protect themselves, often by bringing lawsuits on their behalf.