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LAST ACTION OCT 1, 2026  UPDATED OCT 2
H.R. 10696HOUSE BILL · 119TH CONGRESS119TH

Ad-Free Means Ad-Free Act

Requires streaming services to honor ad-free subscriptions for at least a year or the full contract length, whichever is longer.

WHERE IT STANDS

In the House Energy and Commerce Committee since Oct. 1, 2026, 4 days after it was introduced. Most bills never leave committee.

  1. INTRODUCEDINTROOCT 1, 2026
  2. COMMITTEECOMM.IN COMMITTEE
  3. HOUSEHOUSE—
  4. SENATESENATE—
  5. LAWLAW—
Read the text
WHAT IT DOES

What the bill would do, and why it matters

BASED ON THE TEXT AS INTRODUCED
tl;drWRITTEN OCT 4 FROM THE TEXT AS INTRODUCED

Streaming services may offer subscriptions that promise no ads, but subscribers may later see ads. The bill would require the FTC to protect people who choose an ad-free option from added ads for at least a year or the full contract length, whichever is longer. It would also cover subscribers who cancel and re-enroll.

  • INTRODUCED ONLY This bill has been introduced and possibly referred to a committee, but it has not passed any vote. Most introduced bills never become law — they die in committee without a hearing.
  • DATA NOTE No Congressional Research Service summary was available.
WHAT IT WOULD DO · 4 PROVISIONSINTRODUCED IN HOUSE
  1. Protect ad-free subscriptions from added ads

    The FTC would have to issue regulations prohibiting video streaming providers from advertising an option as ad-free and then adding ads during the longer of one year after the initial subscription date or the contract’s full length.

  2. Protect subscribers who re-enroll

    If a subscriber cancels and then re-enrolls in an ad-free option, the provider could not add ads during the longer of one year after re-enrollment or the contract’s full length.

  3. Allow FTC enforcement

    Violations would be treated as unfair or deceptive acts or practices under the FTC Act, and the FTC would enforce the rules using its FTC Act powers. The prohibition would also apply when a streaming service is offered through a third party.

  4. Cover paid internet video services

    The bill defines a video streaming service as an entity that makes video programming or other video content available to end users through a paid subscription and internet protocol.

THE CONTEXT

The bill addresses whether subscribers can rely on an ad-free offer after signing up. The practical stake is whether providers can add ads during a protected period tied to the subscriber’s initial enrollment or contract.

Written from the bill text.

KEY DATES
WITHIN ONE YEAR AFTER ENACTMENT
FTC issues regulations
ONE YEAR OR CONTRACT LENGTH, WHICHEVER IS LONGER
Ad-free protection after an initial subscription
ONE YEAR OR CONTRACT LENGTH, WHICHEVER IS LONGER
Ad-free protection after re-enrollment
TEXT VERSIONS
  1. IHIntroduced in HouseOCT 1, 2026411
THE JOURNEY

The path it took, step by step

FROM THE OFFICIAL ACTIONS ON CONGRESS.GOV
  1. IntroducedOCT 1, 2026
    HOUSE
    OCT 1, 2026
    By Rep. Riley
    Referred to Energy and Commerce
  2. SAME DAYNOW
    House committeeOCT 1, 2026
    ENERGY & COMMERCE NOW
    OCT 1, 2026
    In committee for 4 days
    No hearing yet
  3. 4 DAYS SO FAR
    Passed the House—
    HOUSE FLOOR
    —
    Not scheduled
  4. Senate committee—
    SENATE
    —
  5. Passed the Senate—
    SENATE FLOOR
    —
    Not scheduled
  6. Resolve differencesONLY IF NEEDED
    BOTH CHAMBERS
    ONLY IF NEEDED
    Skipped if the other chamber passes the same text
  7. Signed into law—
    PRESIDENT
    —
    10 days to sign or veto
KEY ACTIONS2 OF 2 · PROCEDURAL STEPS FOLDED
  1. OCT 12026OCT 1, 2026REFERREDHOUSEReferred to the House Committee on Energy and Commerce.
  2. OCT 12026OCT 1, 2026INTRODUCEDHOUSEIntroduced in House
HOW LONG LAWS TAKE118 LAWS THIS CONGRESS

At day 4, this bill is already older than 3% of the laws passed this Congress were when they were signed.

DAYS FROM INTRODUCTION TO SIGNING · ○ CEREMONIAL
YOUR MEMBERS

Where your members stand on it

READERS · 0 COMMENTS

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READERS’ VIEWS, NOT CHAMBERLIGHT’S

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