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Even GOP senators rip Noem over $220M taxpayer-funded TV ads -- starring her

Noem defended the immigration ads and said DHS followed its contracting rules, while denying involvement in the award process.

Even GOP senators rip Noem over $220M taxpayer-funded TV ads -- starring her
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Outlet credibilityNew York Post65/100 MEDIUM
This article1 analysis · Oct 9, 2026
tl;dr

At a Senate hearing, Republican and Democratic senators questioned Homeland Security Secretary Kristi Noem about $220 million in taxpayer-funded immigration ads featuring her. Noem defended the campaign and denied involvement in awarding a related contract.

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Kristi Noem Former U.S. Representative (R-SD)
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Kristi Noem
Former U.S. Representative (R-SD)

Homeland Security secretary defending the ad campaign and DHS contracting

PRIMARY SUBJECT
John Kennedy
R · LA · SEN

Louisiana senator questioning Noem about the ad spending

Kennedy's version of this story ↗
Peter Welch
D · VT · SEN

Vermont senator questioning the DHS contract and subcontract

Welch's version of this story ↗
Adam B. Schiff
D · CA · SEN

California senator questioning Noem about DHS contracting

Schiff's version of this story ↗
Donald Trump
R · President of the United States

President whom Noem said tasked her with communicating the immigration message

Thom Tillis
R · NC · SEN

North Carolina senator described as criticizing Noem

ALSO MENTIONED  Corey Lewandowski, Special government employee described as a close confidant of Noem; Tricia McLaughlin, Former DHS spokesperson who disputed claims about her husband’s company

Part of a bigger story

4 OUTLETS
Senators Question Kristi Noem at a Hearing

At a Senate Judiciary Committee hearing, senators questioned Homeland Security Secretary Kristi Noem about immigration enforcement and her department’s conduct. Noem defended her statements and actions in response to some of the questions. Left-leaning outlets center Cory Booker’s challenges to Noem’s testimony and allegations about immigration operations. Center outlets focus on senators’ challenges to her remarks and leadership. Right-leaning outlets focus on scrutiny of taxpayer-funded immigration ads and Noem’s defense of the campaign.

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