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◆ Mixed look for TalaricoImmigrationEconomyElections / Campaigns

Talarico is trying to win back Hispanics along the Texas border who swung toward the GOP

Talarico is trying to win support from Hispanic voters along the Texas border by emphasizing living costs and his border-policy proposals.

Talarico is trying to win back Hispanics along the Texas border who swung toward the GOP
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This article1 analysis · Oct 2, 2026

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tl;dr

Democratic Senate candidate James Talarico campaigned along the Texas border, emphasizing living costs and seeking support from Hispanic voters who shifted toward Republicans. Republican Ken Paxton focused on immigration enforcement and criticized Talarico as the candidates compete for the seat.

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Democratic Senate candidate campaigning along the Texas border

PRIMARY SUBJECT
Donald Trump
R · President of the United States

President of the United States

Former president

Ken Paxton
R · TX

Republican Senate candidate and Talarico’s opponent

Beto O'Rourke
Former U.S. Representative (D-TX)

Former Democratic Senate candidate in Texas

ALSO MENTIONED  Alex Alarcon, Paxton campaign director of Hispanic outreach

Part of a bigger story

7 OUTLETS
James Talarico Campaigns Along Texas Border for Hispanic Voter Support

James Talarico campaigned along the Texas border seeking Hispanic voter support, emphasizing living costs and proposals related to border enforcement. The coverage describes the trip as part of his Senate race against Ken Paxton. Center outlets frame the trip as a bid to win back Hispanic voters who shifted toward Republicans, contrasting Talarico’s economic message and border proposals with Paxton’s enforcement focus. One article also foregrounds economic strain and fears associated with enforcement policies.

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