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◆ Mixed look for TalaricoTaxesEconomy

Trump's MAGA Inc. to spend $10 million in Texas Senate race to hold a once-safe Republican seat

The ads attack Talarico’s tax positions, which his campaign disputes.

Trump's MAGA Inc. to spend $10 million in Texas Senate race to hold a once-safe Republican seat
Image · Fortune

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This article1 analysis · Sep 28, 2026

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Sep 5, 2026
tl;dr

MAGA Inc. plans to spend $10 million on ads in Texas’s Senate race to support Republican nominee Ken Paxton against James Talarico. The ads focus on taxes, and Talarico’s campaign disputes their claims about his position.

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Democratic Senate candidate targeted by the ads

PRIMARY SUBJECT
Donald Trump
R · President of the United States

President associated with MAGA Inc. and an endorser of Paxton

Trump's version of this story ↗
Ken Paxton
R · TX

Republican Senate nominee whom the ad spending aims to support

Paxton's version of this story ↗
John Cornyn
R · TX · SEN

Incumbent senator defeated by Paxton in the Republican primary runoff

Part of a bigger story

22 OUTLETS
MAGA Inc. Announces $10 Million Ad Buy in Texas Senate Race

Outlets agree that MAGA Inc. is spending $10 million on ads in the Texas Senate race, supporting Ken Paxton and opposing James Talarico. The ads target Talarico’s tax positions, which his campaign disputes. Center outlets present the buy as a major intervention in a competitive race, pairing the tax attacks with Talarico’s campaign’s response and, in some coverage, broader spending or polling context. Right-leaning outlets emphasize Republican spending to support Paxton and oppose Talarico, with coverage also highlighting the race’s competitiveness and a broader GOP spending push.

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